Client: The company dealing with horse sale on the international market placed in Milan

Objective/Aim: Creating brand identity

Implementation: designing logo & colour theme, creating job-printing (business paper, envelopes, files, business cards), horse truck design, clothing branding.
Second stage was designing fully responsive website.

Jumping horse silhouette gives dynamics to the logo and defines the object of the company, sport horses management & sale
Designation of a high-ranking competition for jumping horses, reference to the company’s name and its activity – selection of high potential sport horses
Stars and tails of comets – metaphor of reaching for more, aiming high, believing in one’s dreams
Combination of the brand mark and the brand name with horses’ legs extension. Both creates one cohesive sign