Client: A newly established brand of exclusive swimsuits for women.
Aim: To develop a visual identity system for the SUSAN SWIMWEAR brand, design and implement an online store as a sales platform for brand products.

Implementation:
1. Creating the brand logo & key visual. Logotype assumptions: a combination of two “S” letters – the monogram deriving from SUSAN SWIMWEAR. Cool, modern and ascetic colors, gray and graphite. This assumption resulted from the concept of developing a metal emblem engraved with a SS monogram embellished with a Swarovski crystal, placed on each costume at its back as a decorative signature of the designer. Two “S” letters forming the logo, by shading/breaking their lower edges give the impression of immersion of the lower edges in water. The soft outline of the letters is also associated with the crest of a wave.
2. Creating comprehensive copywriter content – brand philosophy, claim, product descriptions (two language versions).
3. Design and implementation of an online store – a sales platform for brand products.

An open graphic form which is a combination of two S letters. Added monogram personalizes the brand
Soft lines resemble arcing crests of waves. Top and bottom edges of letters are drowned in water or disappear in clouds
Letters are equal, none of them dominates. A simple, sans-serif typeface was used in the brand name
Tracking brings lightness to typography

ONLINE SHOP

SUSAN_HOME_nowe
SUSAN_slider1

printing materials

products catalogue

WINTER QUEEN FASHION SHOW

SUSAN SWIMWEAR'S FASHION SHOW

SUSAN X KUBA WOJEWÓDZKI