Courier 96

Visual identity for a newly created brand – BERKANA, offering specialty cosmetics and supplements for the equestrian industry. The brand will ultimately expand its offerings to include lines dedicated to various horse care and supplementation needs. Recipients of the products are expected to be both professional and amateur equestrian riders, with varying levels of expertise.
The signet is the outline of a horse’s head with a cascading mane. It unambiguously indicates the hippy industry.
In the lower part, it forms into the shape of a leaf. It evokes unambiguous associations with nature, ecology, products made with respect for the environment.
Key visual – environmentally conscious color scheme of deep green and sand, based on based on colors found in nature, soft and elegant.
The logotype written in verse with this typeface is simple, clear, modern and inspires confidence.