Courier 96

Client: a financial startup implementing blockchain technology in its industry
Objective: visual identity and website design
Implementation: designing a logo and color scheme, a brand book, creating printed materials (presentation template, envelopes, business cards). The second stage was the design and implementation of a responsive website.
A closed graphic form that is a combination of the letters G and S. The font with sharpened edges gives the signet a dynamic character.
The signet refers in shape to the shield, which is unambiguously associated with security, an object that provides airtight protection.
The color scheme: gold and navy blue, inspires confidence and is associated with a stable institution and good prosperity.
The logotype inspires confidence, the letter A by removing the horizontal dash creates a canopy shape, reinforcing the overtones of the word SAFE.