We were chosen by a technology startup from Warsaw for developing the brand identity for a cutting edge product, one that provides virtual safe services based on blockchain technology. Translating from nerdy to Polish, GOODSAFE treasures your most important documents in a digitized form, e.g. life insurance, mortgage, contracts. It manages succession and relations with beneficiaries. Security, order and peace. Literally – peace of mind.
A modern, expressive logotype was created, referring to technology and digitization, evoking a sense of security. Combining the nobility of the monogram, associated with protection through the shape of the shield, solidity and prosperity thanks to navy blue and golden colors, with a logo written with small caps, in a simple, sans-serif cut.
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